Leveraging Social Media To Influence Positive Health Outcomes
Wednesday, December 18, 2013

Recent Pew surveys have found that 67% of U.S. Internet users visit social networking sites and that 72% find health information online. Because of the public's vast online presence and participation, social media should be leveraged as part of any successful health communication campaign. Social media can expand the reach of health messages, increase access to content, promote audience participation, and advance transparency to improve health communication efforts.

BLH Technologies, Inc., leverages social media to help our clients extend the reach of their health messages and provide the public with trusted, evidence-based information. Social media tools are widely available and allow people with cancer, chronic diseases, and addictions to connect with one another as well as health organizations or professionals. We facilitate this interaction by personalizing health messages, disseminating health information in a timely manner, and expanding the reach of information through sharable formats. Our social media experts identify the most valuable tools and messages based on our clients' needs and construct strategic health communication plans that allow the public to find our clients' information when, how, and where they want it. The end result is an audience equipped with the right information to make positive health decisions for themselves and their loved ones.

"We are constantly striving to empower people to make safer and healthier decisions," adds BLH President and CEO, Benjamin L. Harris. "Connecting with people over social media allows us to present information in multiple formats, spaces, and sources so that our messages are more credible and effective."

BLH Technologies is a professional and technical services firm offering talent and skill to Federal and State governments and private-sector businesses in four core areas: (1) data analytics and research, (2) communications and outreach, (3) safety monitoring, and (4) technology solutions. BLH's Web site is www.blhtech.com.